Recently, I posted an interview conducted with Wes Nichols, the former CEO of MarketShare, on the ways in which data and analytics are impacting organizations (see here for the article and video). Below, I share Nichols' interesting perspective on how these changes will impact the future of marketing.Source: Forbes
Marketing has evolved with new technologies which are a mixture of new science and art. Art helps you to extract the content which is creative and science is where you get to know the facts and figures, what worked and what need to be upgraded. Modern marketing does not follow the old approach, now there are multiple data points to back up data which includes many performances of the applications, data of the customer, figures of the sales, and website analytics. Data visualization showcases data which is of visual format.Source: HOB
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