If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine.Source: Entrepreneur
Marketing is in a transitional era and new technologies have changed so much about how marketers work from the responsibilities of the chief marketing officer, to what content is created, and why. Marketing teams have to improve their marketing strategies and customer outreach by tapping into data analytics and marketing automation. This includes the use of analytics to understand how current and potential customers behave and make decisions in different contexts and to analyze the design of demand generation programs to increase marketing performance and return on investment.Source: HOB
Marketing has evolved with new technologies which are a mixture of new science and art. Art helps you to extract the content which is creative and science is where you get to know the facts and figures, what worked and what need to be upgraded. Modern marketing does not follow the old approach, now there are multiple data points to back up data which includes many performances of the applications, data of the customer, figures of the sales, and website analytics. Data visualization showcases data which is of visual format.Source: HOB
Nowadays every business has big data, and analyzing it has become a significant tool for every business. It changes the way of marketing strategies like how the product is being marketed across various industries. Either it is a startup or a grown up business, every company is considered to be a business of data. In earning the success you need to have data driven strategies which are really needed. if you seem to have fallen in the statistics do not back out, try and collect data to a huge extent.Source: HOB
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