Big data is changing machine learning, from nice-to-have to a must-have

The big data tsunami bears exciting new profit potential; it also brings with it some daunting challenges, thanks to the General Data Protection Regulation's strict privacy rules, set to be enforced next year. Machine learning is the best weapon businesses have to maximize the bounty of big data and ward off the threats, according to Murthy Mathiprakasam (pictured), director of product marketing at Informatica Corp.

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