While all the attention is on the data scientists, it's market research where the really interesting work is says Ryan Howard.Source: RESEARCHLIVE
There's clearly a shortage of data scientists to help companies use more of their data, so pursuing a career in the field puts today's students at a distinct advantage when it comes to staying away from the unemployment lines after graduation. Data science is fast becoming one of today's most in-demand careers, and in fact, the prescient Harvard Business Review declared data science as the sexiest career of the 21st century six years ago.Source: HOB
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