The digital transformation and advancement in technology continuously pushing organisations to adopt new technologies. As consumer and marketer both are getting empowered with the development in technology, A marketer cannot afford to miss single opportunity to increase customer overall experience.Source: HOB
Now a day's mobile became the central part of everyone's life. This shows marketer to exploit mobile generated data to deliver delightful experience to their customers. The connectivity through the mobile devices using different mobile apps can tell more about consumers' needs, expectations and behaviors.Source: HOB
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