Fox Star Studios does not want to restrict itself to traditional marketing techniques. The movie production and distribution company is looking at new age technologies, such as Artificial Intelligence, listening tools, audience mapping and particularly chatbots or software that can interact with humans via textual or auditory methods to reach out to fans. The chatbot is a step forward to nurture and grow a highly engaged movie audience film after film, thereby refining our understanding of this target group through their consumer journey. As a studio, we're drifting away from metrics like views and likes or dislikes only but are steering towards a holistic view of audience engagement through defined performance indicators that include volume of conversations, time spent across film assets, genre affinity and sharper audience personas.Source: HOB
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