In 2018, data and data analytics can't be ignored. Data Analytics is quite big buzz these days. Analytics is the combination of analysis and logics and it is the collection, measurement, analysis, visualization and interpretation of digital data illuminating user behaviour on websites, mobile sites and mobile applications. Following are the six ingredients of a successful digital analytics transformation.Source: HOB
Data mining is sifting through all of the data collected by a business or organization, searching for relationships so that reasonable predictions can be made with regard to behavior. This kind of activity is most common among businesses that deal with consumer behavior of any kind.Source: HOB
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