There are new technologies being introduced everyday and regular advances in managing and utilizing consumer data is also happening. Resultantly, it is becoming harder to stay up to date with all of them. Technology is moving faster than marketers can figure how best to make use of it.
Source: HOB
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Companies are heavily investing into chatbots. Chatbot is now considered to be an outstanding platform for maintainance of customer care. Chatbots are employed to answer questions or direct people to the right team member to talk to.
Source: HOB7080
"Operational excellence" has always been an elusive but worthy goal for anyone involved in business. Massive amounts of money has been poured into technology solutions to attempt to achieve it, and some organizations have shredded their hierarchies in attempt to get closer. But there always been clunkiness and resistance to such efforts.
Source: Forbes7842
At last count, Kia had more than 800 websites where a customer can ask about buying a car. In November, to try and simplify the process, Kia launched Kian, a Facebook Messenger and chatbot, in order to have a direct source for all the information that users might search for. In the four months since its launch, Kia has gotten three times more conversions through Kian than through its main website, Kia.com.
Source: DigiDay11760
Data science is playing a significant role in managing customer experience. It has contributed to nearly all areas of the CRM. There are still a number of companies, yet to embrace this technology for enhancing their marketing methodologies. One of the main reasons is the lack of awareness of how data science can help engage customers more effectively, and, moreover, an inability to quantify the potential improvements.
Source: HOB7122
Business intelligence comprises the strategies and technologies used by enterprises for the data analysis of business information. And it provides historical, current and predictive views of business operations.
Source: HOB6396
More consumers are beginning to opt for transmitting content over traditional television. Traditional computers are getting old and consumers these days are opting more for the streaming content.
Source: HOB4929
In order to understand what hybrid cloud is it's first important to understand the underlying components that make up the cloud in a standard traditional IT model. The enterprise manages and controls the network connections to the private or public internet.
Source: HOB8820
We are waiting for the future when the world will be taken over by robots, but have you ever thought that we might already be living the Future with AI. We are already living in the world of AI and robots.
Source: HOB6492
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