Among the biggest challenges CMOs-and all marketers- face is the transformation of data into actionable insights. Consequently, it's one of the hottest topics CMOs talk about (see here).Source: Forbes
Marketing in today's world is however much more complex, and organisations are leveraging the power of technologies and we as a marketer are ask to sits through all the voice and figure out the best marketing strategies and always in a limited budget. Hence, SMAC Stack is the new wave of computing that will drive high customer engagement, greater innovation and exponential growth opportunities with minimum cost.Source: HOB
The practice of data science requires the use of analytics tools, technologies and languages to help data professionals extract insights and value from data. A recent survey by Kaggle revealed that data professionals relied on Python, R and SQL more than other tools in 2017.Source: HOB
A data scientist is integral to an AI or ML process, in the sense that all of these projects are depending on big data or complex inputs. The data scientist is the essential careerist who knows how to work with data to produce results.Source: HOB
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