Nand Kishor is the Product Manager of House of Bots. After finishing his studies in computer science, he ideated & re-launched Real Estate Business Intelligence Tool, where he created one of the leading Business Intelligence Tool for property price analysis in 2012. He also writes, research and sharing knowledge about Artificial Intelligence (AI), Machine Learning (ML), Data Science, Big Data, Python Language etc... ...Full Bio
Nand Kishor is the Product Manager of House of Bots. After finishing his studies in computer science, he ideated & re-launched Real Estate Business Intelligence Tool, where he created one of the leading Business Intelligence Tool for property price analysis in 2012. He also writes, research and sharing knowledge about Artificial Intelligence (AI), Machine Learning (ML), Data Science, Big Data, Python Language etc...
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"What they don't teach you at B-schools is how to handle failure," says Bhaskar Choudhuri
Lenovo's marketing director, Bhaskar Choudhuri candidly discusses the toughest parts of his job, how to make yourself indispensable and bizarre customer demands
Your greatest strength and weakness?
Strength: An ability to persevere.
Weakness: I have frequent lapses of discipline!
What's the hardest decision you've made so far?
When you have to ask people to leave. In marketing more than other functions, most individuals bring an innate part of themselves to the job every day and when you ask them to leave, it's like letting a part of yourself go!
The moment/s in your entire career that you are most proud of?
The dream run on brand CDM and the privilege of launching CDM Silk. Establishing Lenovo in newer categories like tablets and smartphones.
What should the ideal tenure of a CMO be?
I guess around 4 to 5 years. Given that marketing is all about changing behaviour, bringing internal change in culture and beliefs internally does take that long.
What is the most important thing you've learnt from your competitors?
The ability to bet big behind their convictions - belief building is a core part of our job, else marketing will tend to suffer from multiple priorities and from â??unitary method' based allocation algorithms.
What's the most bizarre customer experiences you've had to deal with?
A customer's request to be cast in the next chocolate ad with Amitabh Bachchan as compensation for his complaint! We had to keep stalling because it was so outrageous, there was no question of negotiating. Eventually, he relented and gave up.
The biggest challenge of moving from an FMCG to a technology company is...
1. Speed to market
2. Doing more with less
3. Being more forgiving of the past!
The one thing IIMs don't teach you...
How to handle failure and the ability to pivot midstream. Management colleges give one an excellent library of skills. But with automation coming in, what will help us survive and make us invaluable as human beings are the emotional aspects of our jobs. That makes us irreplaceable as opposed to a cold set of logical skills. I speak from experience. I had a particularly tough time, handling the mass market for the confectionery division at Cadbury. When you are faced with these challenges, you need to know how to pick up signs of failure, and maybe lack of belief on the senior management's part in your portfolio, and then how to handle that and lead teams. Unfortunately, all this is left for individuals to deal with. Then you really feel marooned.
What are the top three things you look for in a pitch?
1. Preparation and knowledge on the brand 2. Belief in the brand 3. Hunger for the opportunity
Gadgets you can't function without...
Right now, the Amazon fire stick!
Your first phone and your current device?
Nokia 3310, Lenovo Vibe X3
Who is a character from fiction who you relate to the most and why?
Sherlock Holmes - a childhood favourite! He's is a figure of authority, very foreboding, extremely knowledgeable and his own master. Yet he is a mortal with grievous habits. He's a great character. I've read all of Doyle's Sherlock at least 17 to 18 times. I've read all of the literary canon that's developed by other writers. From The Seven-Per-Cent Solution to The Mandala of Sherlock Holmes. And all the pop culture content around Moriarty. Of the TV adaptions, the BBC series with Jeremy Brett remains the authoritative one. I'm not too fond of the subsequent works, be it TV or the films. I think some tried to make him more human. But Sherlock is a character you always see from far. He's not a character who allows a very intimate look. But perhaps it was done to make it relatable to modern times and audiences. So some of it appears silly. And you don't associate the word silly with anything that Sherlock Holmes does.
The last book you read...
I keep re-reading the collected fictions of Borges. A master of elegant prose whose breadth of knowledge and imagination is mesmerising.
What would your ideal weekend look like?
A binge watch, followed by breakfast at Vidyarthi Bhavan or an Andhra lunch, a game of soccer with my son, dinner with friends. Continue Reading>>