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Strong, Mild, Craft Beer Market India, India Beer Market Research Report, Market Consumer Profile, Company Profile India Beer Market : Ken Research
The report titled â??India
Beer Market Outlook to 2023 - By Type (Strong, Mild and Craft Beer), By Region (North, South, West and
East), By Gender (Male and Female) and By Distribution (State/Government
Corporations, Distributors and Retailers)â?? provides information on overview of
the beer market in India, India beer market size by revenue and by sales
volume, India beer market segmentation by Beer Type (Strong, Mild and Craft
Beer), By Region (North, South, West and East), By Gender (Male and Female) and
By Distribution Channel (State/Government Corporations, Distributors and
Retailers). The report also covers competition landscape, trends and
developments, issues and challenges, end user analysis and government
regulations pertaining to beer market in India. The report concludes with
future outlook of beer market in India and certain recommendations highlighting
the success factors for entering and expanding in the market. This report will
particularly help the readers to identify the ongoing trends in the industry
and anticipated growth in future depending upon changing industry dynamics in
upcoming years. The report is useful for beer manufacturing companies, beer
industry associations, government and regulatory authority and investors and
VCâ??s.
India Beer Market Size and Overview
The beer market in India is currently
in its growth stage. The market evolved from manufacturing usual beer products
such as strong- lager beers to flavored beers owing to adoption of trends and
technologies from markets such as America and Europe. Today, there is presence
of more than 140 beer brands in Indian beer market, which could address the
palate of each customer segment. The per capita beer consumption in India is
still very low compared to other countries in Asia Pacific region and therefore
the market could witness huge growth in the coming years owing to factors such
as shift from hard liquor to beer consumption by consumers in India, increase
in disposable income, change in societal perspective and others.
Market Segmentation
By Beer Type (Strong, Mild and Craft Beer)
Strong beer market was witnessed to
dominate India beer market during FYâ??2018. It is estimated that lager beer
(with alcohol content more than 5%) is generally preferred the most in the
market followed by Wheat beer, Stout & Porters, Ale, Sahiti and others. The
remaining market was collectively captured by mild and craft beer they seemed
to have high growth potential in the market with first time alcohol drinkers
preferring to consume mild beer or craft beer to get the acquired taste of beer
for frequent consumption.
By Gender (Male and Female)
It was observed in India beer market
in FYâ??2018, that men have a greater share in the consumption pattern across
India owing to higher consumption per capita among men compared to women, other
reason is, in many regions, men are the only bread winners for their family and
with much more financial independence, they have more financial capability to
spend on their lifestyle choices as compared to women.
By Type of Distribution Channel (State/Government Corporations,
Distributors and Retailers)
The distribution of beer in India is
still controlled by state/government corporations owing to stricter regulations
across various states in India so to have better control over prices,
consumption and excise duty. It was also observed in the market that emergence
of modern retail outlets and hypermarkets across various metropolitan areas has
increased the convenience of beer consumers who would like to purchase beer for
their personal consumption
By Regional Sales (North, South, East and West)
The Southern and western regions in
India were witnessed to dominate the countryâ??s beer market in FYâ??2018 in terms
of sales volume. One of the main reasons for their dominance was that, majority
of the states in these regions do not have winter season and has either humid or
summer season prevailing for most of the months in an year, which acts as
another factor for increased beer consumption in these states.. On the other
hand, north and east side states grabbed the remaining market during FYâ??2018.
Competitive Landscape in India Beer Market
Competition stage in the countryâ??s
beer segment was witnessed to be concentrated major 3 players in terms of sales
volume in FYâ??2018. Companies compete on
the basis of product variants product quality and distribution network, brand
value and promotion strategies. Some of the major players operating within this
segment include UB Group, Carlsberg and Anheuser-Busch InBev and other players
include Molson Coors, Mohan Meakin, White Rhino, B9 Beverages
Pvt Ltd, Arbor Brewing Company India, Gateway Brewing Company and others. Pricing, brand value as
well as marketing strategies adopted by a particular company are considered as
of high importance in order to reach a wider target audience in the country.
India Beer Market Future Outlook and Projections
Over the forecasted period, India
beer market will witness various acquisitions, entry of new players and brands,
and tie-ups which will drive this market further towards growth. It is expected
that the demand for premium beer will rise in the future with an increase in
personal disposable income and higher living standards. It is also expected
that most of the state governments will start to delink beer taxation from IMFL
soon on the basis of alcohol content paving the way for rational growth in the
market. Both in terms of revenues and sales volume, the market is expected to
attain high growth over the forecast period over the forecast period
FYâ??2018-FYâ??2023E.
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