...
Full Bio
Your Business is getting affected by these Cloud Computing trends
817 days ago
We learn from our mistakes and what are the secrets data scientists learn from
817 days ago
The A to Z of Convolutional Neural Networks
818 days ago
Take your first steps towards Chatbot
818 days ago
The popular today and tomorrow of Business Intelligence
819 days ago
Top 20 programming language of the year 2018.
197766 views
Python is not a language for everyone. Why?
120099 views
7 things to know that will get you the top end of the payscale for Data Scientist.
76443 views
Want To Earn More Than Learn More of These Programming Languages: Python, R or SQL
66243 views
10 best Online Courses for Data Science
59223 views
How to Enhance Your Company's User Experience using AI?
User experience (UX) design is about making digital
experiences easier by removing the hindrances that can lessen the ease of
communication between the business (website) and the user.
From the colours and features a business website
offers to its interactions with users, strong UX means that everything will
have been designed to eliminate or at least minimize these obstacles and drive
up conversions.
The need for automation to handle these challenges
has caused an even larger (and newer) challenge to emerge: the gap between how
intuitive websites need to be versus how they actually are. No design is
perfect -- there's always a chance that the audience will disengage at one
point or another in the journey. But, as globalization speeds up and more
opportunities to sell to more people appear, business website design will have
to become, well, perfect.
How AI can help?
Certainly the promise of artificial intelligence
seems always to be on the horizon, yet many businesses are already taking the
lead in providing a much more intuitive UX using AI technology. According
to a report by Narrative Science and the National Business Research
Institute, 61 percent of businesses surveyed
said that as of 2017, they'd already implemented AI. By comparison, only
38 percent had done so by 2016. In a separate study, 61 percent of marketers
polled said AI was the most important aspect of
their data strategy overall.
That makes sense. In a few years, users will demand
just this level of UX. Besides, it is useful now -- having already demonstrated
the advantages of use of machine learning and AI for improved efficiency.
Gartner has predicted that by 2020 85 percent of customer
interactions will be with a machine.
So, how can AI make the digital experience
more appealing to your website visitors?
1. Expert guidance
Part of the customer-buying journey involves
research. During this phase, the consumer is actively looking for new
information for helping in making a sound buying decision. And one of the
best places to find this information is a website like yours.
According to a report by Episerver, when consumers visit
a business website for the first time, 92 percent of them initially go to do
something other than make a purchase. Some 45 percent visit a website to search
for a product. So, even when they visit with an intent to buy, 32 percent of
consumers will rarely or never make a purchase. Why? The Episerver report
suggested that 98 percent of shoppers are dissuaded by incomplete or
incorrect content and 32 percent because they can't find all the information
they needed.
This is where artificial intelligence comes in:
Using AI, businesses can turn the odds in their favor during the research phase
by offering their visitors expert guidance. Consider a decision involving the
major (and expensive) purchase of an engagement ring or other jewelry piece
holding a diamond. ROSI, an AI-powered algorithm, harnesses veteran
diamond-buying expertise and has integrated AI processes to create â??the world's
first digital diamond expert,â?? according to ROSI's creator, Adam Stein.
This kind of capability gives businesses using
AI on their websites an edge over their competitors.
2. Search
The search bar is still an important tool of
communication between the user and the website. It's even more important to the
business behind that website. People who use the search bar have been found more
likely to purchase than those who go through standard navigation.
According to Econsultancy, site search can result
in conversion rates up to 50 percenthigher than average. The reason
is that people who use a search bar are shopping with intent. To them, the
search bar promises more relevant results than standard navigation can.
Businesses have realized that by offering a
user-friendly search experience, they can help customers find products and
services more easily. With consumers now more than ever in control of their
shopping experience, a good experience means happier shoppers and a greater
potential for repeat purchases.
This is the context for semantic search, powered by
AI. Semantic research improves search accuracy through a deeper
understanding of user intent and context. This technology can improve the
level of earning from past results. If you use Siri, you have already used this
technology.
And businesses are seriously investing in site
search technology -- witness Etsy's interest in Blackbird Technologies a
few years ago. Blackbird Technologies is a machine-learning tool that analyzes
user behavior and other variables to give search recommendations.
3. Prediction
Based on your page visits, item selection and
social behavior, the Amazon ecommerce app can tell what you'd like next. That's
AI in action. It can be used to predict what kind of entertainment spots you'd
prefer, places you'd like to visit and merchandise you'd buy.
Similarly, AI can be used to predict a customer's
next purchase on a business website, allowing the company's customer help team
to prepare for questions and concerns. Businesses can take advantage of such
insightful predictions to anticipate their customersâ?? future actions based on
their activity on the website.
The more accurate these predictions get, the more
insights businesses will be able to draw from them and, ultimately, the
better the user experience they'll be able to offer.
Conclusion
Today's consumer is now more discerning, and the
scope of research customers engage in before buying is expanding. Similarly,
businesses are evolving and their websites are becoming an important point
for meeting with the consumer