Industries are now leveraging the chatbots in their daily operating functions thus all the activities are performed by bots with minimum efforts and they can be more focused towards another important task in the organisation. The bots gain the popularity and now they are talk of the town.
Why today's business require Chatbots?
With the advancement of Artificial Intelligence, machine learning and the Internet of things Chatbots are becoming famous these days. Businesses across various sectors are building their own Chatbots as per their business requirements to interact with their customers.
A Study shows that there are more than 25,000 bots on Facebook alone. A Chatbot is a computer program designed to have real conversations with the customers over the chat interface. In this competitive world, it is very necessary to solve customers' query on time to ensure customer loyalty and to improve brand image. Chatbots will be able to answer most fundamental questions from the customers. If Chatbots unable to answer the queries they will route it to the agent, thus agent will solve user's queries and this will increase productivity.
Some benefits of Chatbots that can help to grow company:
1) Higher user engagement:
In Today's Digital era, most companies are expanding their businesses over the web with the aim to achieve more profit and to improve customer service. Artificial Intelligent Bots give the user an interactive experience by providing customer service 24x7, 7 days a week, 365 days a year.
Combining automation and human interaction can create remarkable customer experience. Live agent cannot handle more than 3 web chats simultaneously, whereas Chatbots can handle any number of chats at one time providing best solutions to the customer's queries thus these leads to higher user engagement.
Sometimes your products or business model are so complex that it becomes difficult for many users to understand. In this situation, Chatbots can explain it to potential customers step by step about the benefits of your products or services. Moreover, Chatbots can even help in figuring out the right product as per customer needs and expectations.
Let's assume you have taken an interest in photography and you want to upgrade your camera from a point-and-shoot to an SLR. If you visit website selling cameras, you could get easily overwhelmed by the number of choices you get. You will now be looking for a sales assistant to ask for recommendation if it were a brick and mortar store. However, you are in a web store. Chatbots can fill in this gap of providing knowledgeable assistance to shoppers at online stores helping them figure out the right products and services. Thus with the help of Chatbots, you can provide your customers and prospects with the most accurate and personalized experience.
2) Gather and analyze customer data:
Chatbots collect user's details like user location, type of device etc. to understand customer behavior and to do data analysis about the customer. By collecting user's data marketers can do proper research and analysis, this will help them to take strategic decisions and can focus on those areas where improvements are needed. Artificial Intelligence can increase efficiency and productivity of a company. According to Forbes, companies that integrate artificial intelligence into their business process management increases productivity by 20%.
3) Personal Assistant:
Finance Bots can provide trading tips to the users, or get suggestions about places to visit from a travel bot, giving advices related to loan and so forth. This virtual assistant will remember all the choices and provide you with the relevant choices the next time you visit it. This would help the visitor to get a personal touch from the Chatbot.
There are many more reasons as well which are stated below:
- Scale-up Operations: Where live agents can handle only 2 or 3 conversations at a time, chatbots can operate without any upper limit.
- Handles a lot of Customer Queries: If your business receives a lot of inquires, chatbot can take the load off your customer support team.
- For range of identical products or services: Chatbots can assist customers in getting the right product or services.
- Marketing content through online channels: For online communication channels chatbots can be useful in simplifying certain tasks.
- For Interactive Marketing Platform: Chatbot can also be used for a highly interactive marketing campaigns.
- To drive up Organisational Efficiency: If you are ruuning too many resources in backend support, chatbot can be your way out.
Chatbots have a bright and shining future. It saves a lot of money of businesses while earning more revenue. Chatbots are not just for customer service it helps in other sectors too such as marketing, sales and so on. It assists employees to do their reports. Chatbots can be integrated into many platforms such as Skype, Slack, Facebook Messenger etc.