Why Brands Are Turning To Augmented Reality

By Jyoti Nigania |Email | Jun 21, 2018 | 6540 Views

Consumers are now constantly switch between the real and digital world, and expect brands to cater for this. Augmented reality is the only one powerful way to achieve this expectation. Now brands are already using AR to bring their stories to life, engage with consumers and enhance products in a whole new way. Augmented reality will enhance how we live, work, play, socialize and shop. Blippar is the name of the technology company that specializes in augmented reality. 

Augmented reality enhances what we see by overlaying digital content onto the real world. It becomes an integral part of the technology landscape, set to disrupt all the industries.  Augmenting reality advertising provides data and insights about how the audience is engaging and using our product. 

AR can also help brands to drive tangible business outcomes at large scale and create unforgettable experiences for their customers that keep them coming back. In today's digital world, leveraging AR technology cannot only position a brand as cutting-edge but also provide content that customers want to share with friends instantly, which can result in customer growth. It can also give help customers to shop online otherwise they can't shop online. 

Augmented Reality can benefit the following industries: 
  • AR in Retail: Augmented reality gives the best of the world. It combines the things we love about online shopping, personalization, ratings and reviews and gives the real feeling about actual shop. Meanwhile we can also feel that the products are with us. 

  • AR in FMCG/CPG: Augmented reality permits our product or packaging into a media channel, which means we can communicate with the audience on messages. With the help of this we can drive sales with product information, reviews and virtual try at the moment of considering the product or purchasing it. 

  • AR in Smart Packaging and Sustainability: Augmented reality enabled packaging so that brand stories can be completely transparent about the product ingredients or what your product is made from and where. With the power of AR there is transparency at every stage of supply chain. 

  • AR in quick service Restaurant (QSR): Augmented reality can increase the basket size of the customer by up-selling meal deals and offers. It can also drive loyalty and frequency with fun, social activations that increase the experience. Gartner trusts by being transparent about where your food comes from and what it's made of. 

  • AR in Beauty: AR makes easier for consumers to try out the products. Now they can virtually test their selected products i.e. Lipsticks. It also provides tutorials to guide the customers and on the base of reviews they can easily purchase the products online.

  • AR in Pharmaceuticals: AR can also explain how the dosage of complex medicines can be taken and for more knowledge the patients can watch the video or tutorial.  AR also ensures that patients are taking their medication correctly to ensure effectiveness with self-tracking.
Hence, there are many more industries which are benefited with augmented reality.   
The AR creates are multi-fold connections. They not only connect people with the brand, they also connect people with each other and in return it's the connectivity with the brand itself. This capacity to connect people with the brands they love and give them the ability to actually get things done is only possible with the help of AR. 

Source: HOB