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Currently a Marketing summer intern at ValueFirst Digital Media Pvt. Ltd

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By lavinaagarwal |Email | May 10, 2018 | 11976 Views

Collecting and analyzing data can offer many benefits to online businesses. To take advantage of these benefits, it s important to first understand the types of data available to you as well as the best way to gather it. The differences between quantitative and qualitative data, how online data can be used to complement your offline business approach, common ways to collect data. 

The data cycle is an effective process to help one make the most of data when running her campaign.
The four main stages of a data cycle are as follows:
  • Plan: Start by identifying the goals of the campaign
  • Do: Then, begin collecting the relevant data
  • Check: Once you have that, review your data
  • Act: Lastly, take action to test the hypothesis

The correct graph clearly show a high open rate at the outset, which slowly drops off throughout the year. Graphs are a great way to quickly notice trends in your data.
The bar graph is the correct choice in this scenario. It clearly shows each year s data, and the growth experienced year to year.

Pie charts are better for illustrating percentages, rather than growth or trends.
The heat map can show location data, as well as increased demand for parking. However, the location data might not be useful to the investors, and it is harder to clearly see the year on year increase in this format.
The table may have too much data to be clear and concise.

Source: HOB