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Currently a Marketing summer intern at ValueFirst Digital Media Pvt. Ltd

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Search engine Optimization and digital marketing

By lavinaagarwal |Email | May 9, 2018 | 9363 Views

Grouping keywords and ads means that one can show ads that are relevant to what customers are searching for.

If someone searches for candid wedding photos they see the ad specifically for her wedding photography services.

One can run different campaigns for these ads and keep track of them separately.

One can choose these negative keywords to avoid people seeing her ad when they search using those keywords.

For example, if someone were to search for Watercolor family portrait one would not want her ad to appear as her portraits are photographs.

Similarly, if someone were to search for Buy landscape photo Ones portraits would not be relevant either.

Identifying unhelpful keywords means when community see One s ad it s as it s pertinent to what they are looking for.

Refining keywords by changing them from broad match to phrase match and exact match means that one will probably notice a decrease in traffic, but the quality of the traffic she gets will increase. That s because when her ad appears to a customer, it s likely to be relevant to what the customer is looking for.

 Photography, portraits is a broad match and also a plural, so may have nothing to do with Ones business. It could also be someone looking for tips on how to set up their own camera for a portrait, for example. If they click on Ones ad, it costs One if her ad is in the paid ads.

By narrowing keywords to exact matches like Film themed portrait photography, low cost One is more likely to get traffic for her more niche business, and therefore paying customers.

One should place the code on the enquiry confirmation page.

If she places the conversion tracking code on the page that appears when a customer has sent their enquiry, she will know when a customer has actually sent an enquiry. Her data won t get mixed up with people who have visited the enquiries page but decided not to send an enquiry.

When one installs the code, one will get reports telling them how many conversions they can get.

Source: HOB