I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots. ...

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I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots.

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Future of Chatbots: Redefining the User Experience

By shiwaneeg |Email | May 4, 2018 | 11418 Views

Chatbots, today have made lives easier, better & smarter. You might have an idea of chatbot. Why wouldn't you? Chatbots have attained great significance in our lives & day-to-day operations.

So, let's know something more about chatbots! Chatbot is a computer program which is capable of conversing with the user through chat interface. Chatbots assist in accomplishing a set of tasks like encouraging sales, filling a survey form, making direct purchase/bill payment & more. Today, larger organizations have started understanding the effectiveness of this technology and are leveraging it excessively to enhance their connection & experience with customers.

How can chatbots redefine the customer experience (CX) or User Experience (UX)? 
  • Increase in Sales
Everything is digital nowadays, right from payment to shopping!
Opening up a big store in the corner of the market is not enough to provide the best user experience. With the evolution of digital space, every brand whether large or small has to ensure its presence online. Brands need to build a deep connection with the end user. Chatbots assist customers in taking the purchase decision rendering a personalized experience, just like a sales representative connect with the end user in a showroom. 
Once the customer has made up his mind to buy, the entire purchase journey is at ease with the help of Chatbots. Customers can consult with the Bot, compare similar products, check pricing & do a lot more, all via chatting.
  • Add persona to your marketing
In this era of digital marketing, where social presence, community building, SEO, SEM and Intelligent Mobile Engagement have gained importance, brands are left with the challenge to optimize their ad-spends across online & traditional platforms.
Interactive Chatbots with artificial intelligence provide a rich & engaging experience to the customers beyond comments, clicks & views. It adds a virtual persona to your brand and since Chatbot is a technical program, it can be tailored and delved as per your brand communication requirement. It can communicate with ease while retrieving customer information like name, address, taste / preferences, etc. to deliver a personalized experience. Such customer data can be used by brands for behavior analysis that can help in service betterment / product up-selling, gather genuine insights directly from users, efficiently retarget & more.
  • Quicker customer response
Brands can now easily do away with this task by assigning a Chatbot to manage their first line support queries.If a customer wants to inquire about a product delivery and is reaching out to the brand to check on his requirement. This can be addressed by a Chatbot that can communicate with the customer and gain more insights on the issue, using a set of pre-defined questions & answers. Thus, a Bot can take care of simple queries and efficiently pass on critical issues to the respective team reducing time and error.
Chatbots are helping businesses in revolutionizing the communication space around the world. Chatbots help in executing user intents across industries and trigger actions successfully while also delivering a seamless user experience. 

Source: HOB