I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots. ...

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I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots.

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5 reasons why you should invest in intelligent chatbots

By shiwaneeg |Email | Apr 27, 2018 | 12246 Views

In the fast-growing world of AI, consumers are getting technological help in all facets of their lives. The internet provides various ways to get information and has radically changed the way we communicate.

Innovation has enhanced our lives with more opportunities, and everything is quite simple for us. Everybody likes to collaborate and expect quick answers without much delay.

More and more companies are using chatbots to provide an additional service to their customers. Especially in the past few months, a hype about the topic has immensely developed. 

A chatbot is a program or service that easily connects with you to help solve your queries. The services that a chatbot can deliver are quite diverse, from providing important life-saving health messages to checking the weather forecast to purchasing a new pair of shoes. 

Here are 5 reasons, worth investing in intelligent chatbots:

1. A great user experience

Chatbots are using natural language processing. That is why users can ask their questions in a natural way and communicate with the chatbot as if they were talking to a co-worker or a friend.

Searching for information on a website or in an app is less intuitive. In most cases, several steps are necessary until you have clicked through to the desired information. A chatbot makes these steps redundant.

2. Driving up organizational efficiency

If you are using too many resources in backend support, chatbots can be your way out. Instead of employing more people for mundane and repetitive tasks, installing a chatbot can solve business solution and automate everything.
3. 24/7 customer service

Another advantage is the constant availability of the bots. Big companies such as Amazon have created high customer expectations. Whether it is a delivery the next day or a quick response to inquiries- customers are taking a lot of things for granted.

With a chatbot, you can offer your customers a customer service that is available 24 hours a day, even if there is no employee in the office. Your chatbot takes care of the communication, no matter what time of day and even on the weekend.

4. Low Risk, High Reward

In comparison to other methods of interacting with users, building a chatbot is an extremely effective medium for social engagement.

Chatbots are young but continuously improving. Brands that are jumping on the chatbot train see the value that they provide and know that they will keep getting better. Mostly, brands don't want to be left behind and consider a small investment worth the upside of great interactions with users.

5. The Feedback Loop

Lastly, a major challenge we all face as marketers is how to smartly reengage users that have been interacting with our brand. We get thousands of likes on our posts and yet retargeting can be impossible, impersonal, and misses the timeliness of a moment or connection with a user. In a chat, you don't have to worry about any of that. The second a user enters a chat with your brand, you can now talk to them whenever you like.

The ability for you to provide opt-in notifications, or to simply chat with the user as friends would chat is unique. Never again will you have to guess the state at which a user is at in relation to your brand, nor have to lean on unopened emails sent to lists of people reminding them about important events.

Chatbots or smart assistants with artificial intelligence are dramatically changing businesses. There is a wide range of chatbot building platforms that are available for various enterprises, such as e-commerce, retail, banking, leisure, travel, healthcare, and so on.

Chatbots can reach out to a large audience on messaging apps and be more effective than humans. They may develop into a capable information-gathering tool in the near future.

Source: HOB