I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots. ...
Full BioI am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots.
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Data Science: Transforming Sales & Marketing
- Unlimited customer data handling in limited time
- Quantifying the value
- The effectiveness of next purchase recommendations for existing customers, including the accuracy of predicted probability that the customer will make another purchase in a certain number of days and the success rate of recommendations by the data science engine.
- The impact of warnings on customer attrition, which involves measuring the attrition rate for customers identified as at-risk (versus the average attrition rate) and further, the overall decrease in attrition rate for customers who were flagged with an early warning and an action was taken by customer retention team to retain them.
- The value of the data science engine becomes even more apparent when compared to a previous environment with no systematic methods to determine the next action for any given customer.