I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots. ...

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I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots.

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Chatbots: Improving the E-commerce experience

By shiwaneeg |Email | Mar 5, 2018 | 8286 Views

E-commerce is the newest and best trend going on today in the market. Technology has a big role in it. Customers are the major focus of every organization. Their queries are subject to be answered as soon as possible. In some cases, customers aren't quickly answered back because of lack of employees on the desk available 24/7 for their assistance. So, customers face problem and walk away of mid-transaction. 

In such tragic situations, chatbots play a huge role for managing e-commerce shopping experience. Chatbots assist customers with common queries and offer a welcome pop-up whenever a shopper first arrives at a website. A chatbot offers both relevant product recommendations and promotions in order to secure a conversion, within a few interactions with the user. At the end of the transaction, the bot records the outcome and pass along feedback or complaints with the service to human customer service personnel in order to finetune and improve the chatbot experience ahead.

Chatbots are able to handle the flow of information from millions of requests at the same time and build meaningful responses. They provide product recommendations and use their experience to improve the conversations. √?¬°hatbots may improve the entire retail service as well by capturing feedback and product reviews from the users.

Chatbots allow to attract clients one-on-one where they had already spent their time and develop new buying opportunities. Chatbots allow to extend into the place where a customer naturally communicates with everyone else in their life. By reaching out where customer already operate reduce the friction of swapping between different channels. It encourages a personalized conversation around their order, as opposed to a generic email back-and-forth. The user is handed a personal platform to ask questions about their order specifically. This creates the opportunity to have conversations around a brand.

Deep learning technology in chatbots help in identifying unknown things such as product names and pictures. So, chatbots help clients search the appropriate products. They're helpful to provide comparisons between different stuff and may lead the whole payment process.

Technology and artificial intelligence are the basic lifeline of every customers' lives. Many companies believe chatbots have staying power and many users have expressed interest in purchasing a product as part of a bot-assisted transaction

Source: HOB