Nand Kishor Contributor

Nand Kishor is the Product Manager of House of Bots. After finishing his studies in computer science, he ideated & re-launched Real Estate Business Intelligence Tool, where he created one of the leading Business Intelligence Tool for property price analysis in 2012. He also writes, research and sharing knowledge about Artificial Intelligence (AI), Machine Learning (ML), Data Science, Big Data, Python Language etc... ...

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Nand Kishor is the Product Manager of House of Bots. After finishing his studies in computer science, he ideated & re-launched Real Estate Business Intelligence Tool, where he created one of the leading Business Intelligence Tool for property price analysis in 2012. He also writes, research and sharing knowledge about Artificial Intelligence (AI), Machine Learning (ML), Data Science, Big Data, Python Language etc...

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How can brands retain humanity in an increasingly robotic world?

By Nand Kishor |Email | Apr 26, 2017 | 6027 Views

While many vendors and technophiles extol the virtues of an AI driven society, there is a significant counter conversation warning against the unintended consequences of sleepwalking into a dystopian future. A future where brands, and more broadly, society, are at risk of losing sight of the very things that make us human.

So, how do brands retain their humanity in an increasingly robotic world?

Kate Crawford, a principle researcher at Microsoft, recently warned of machine learning systems being described as free from bias. She compared attempts by firms to use facial recognition to predict criminality and personality as a 21st century rebirth of phrenology, the pseudoscience used to justify slavery.

She also highlighted how predictive policing in Chicago had done little to reduce crime, but plenty to agitate harassment of citizens. To combat these unintended societal consequences of AI, she has formed an action group called AI Now.

Autonomous cars have the ability to reshape our society in a variety of ways. A switch from internal combustion to electric will make us greener. The ability of cars to park themselves out of the way between our commutes will return prime real estate in city centres as carparks are phased out.

Road accidents will be significantly reduced but crucially not eliminated in their entirety. If a crash is inevitable does the car prioritise protecting the pedestrian or the occupant? Is that a setting you can switch between on your dashboard, and does it affect your insurance policy?

Getting the car to drive itself might just be the easy bit, the devil is in the ethics.

Ethics are also a bone of contention when using AI to curate our newsfeeds online. Recent election cycles have raised the awareness that we are in danger of only being exposed to things we agree with online.

Furthermore, profiling of individuals is back in a big way, such as determining political affiliation from your social media footprint, which could then be analysed at US border controls, for example.

The tools used for profiling and segmenting audiences online are straight out of a totalitarian regime handbook. To make matters worse, the black box nature of many of the most popular targeting algorithms today make it impossible for independent verification. It takes an honest human to spot a biased robot. Read More

Source: Campaignlive