New data never stops.
Generation of new data stops at night due to fewer people send emails and access to the internet is also limited. But if we see that there is always another person who is accessing to internet.
As a result, the scale of data being generated-even when we look at it through a limited lens of one minute at a time-is quite mind-boggling to behold.
Here in this article, you will notice the amount of data which is generated through multiple platforms and technologies.
Let's start by looking at what happens every minute from a broad perspective:
Americans use 4,416,720 GB of internet data
There are 188,000,000 emails sent
There are 18,100,000 texts sent
There are 390,030 apps downloaded
Now let's look at platform-specific data on a per-minute basis:
Giphy serves up 4,800,000 gifs
Netflix users stream 694,444 hours of video
Instagram users post 277,777 stories
Youtube users watch 4,500,000 videos
Twitter users send 511,200 tweets
Skype users make 231,840 calls
Airbnb books 1,389 reservations
Uber users take 9,772 rides
Tinder users swipe 1,400,000 times
Google conducts 4,497,420 searches
Twitch users view 1,000,000 videos
Imagine being given the task to build a server infrastructure capable of handling any of the above items. It's a level of scale that's hard to comprehend.
Also, imagine how difficult it is to make sense of this swath of data. How does one even process insights from the many billions
of Youtube videos watched per day?
Why Big Data is Going to Get Even Bigger
The statistics which is already shown here are quite mind-bending, but consider that the global total of internet users is still growing at roughly a 9% clip. This means the current rate of data creation is still just scratching the surface of its ultimate potential.
In fact, as We Are Social's recent report on internet usage
reveals, a staggering 367 million new internet users were added between January 2018 and January 2019.
Global internet penetration sits at 57% in 2019, meaning that billions of more people are going to be using the above same services-including many others that don't even exist yet.
Combine this with more time spent on the internet per user and technologies like 5G, and we are only at the beginning of the big data era.