Sisense has acquired Periscope Data for creating a complete data science and analytics platform for customers. The purchase price was not disclosed by the companies.
The companies CEO met at the conference about 18 months ago and running similar kinds of companies. They started to chat and this conversation gives the way to combine two startups as both have the data problem from a different perspective.
Sisense, which has raised $174 million, tends to serve business intelligence requirements either for internal use or externally with customers. Periscope, which has raised more than $34 million, looks at the data science end of the business.
Both CEOs say they could have eventually built these capabilities into their respective platforms, but after meeting a deal was finalized and they decided to bring the two companies together instead.
They both realized that there are actually building leadership positions into two unique areas of the market that will slowly become one as industries and technologies evolve.
Periscope CEO Harry Glaser says that as his company built a company around advanced analytics and predictive modeling, he saw a growing opportunity around operationalizing these insights across an organization, something he could do much more quickly in combination with Sisense.
Glaser says that we both have pulled into this broader business intelligence conversation, and it has put us in a place where as we do this merger, we are able to instantly leapfrog the three years it would have taken us to deliver that to our customers, and deliver operationalized insights on integration day on day one.
The two executives say this is part of a larger trend about companies becoming more data-driven, a phrase that seems trite by now, but as a recent Harvard Business School study found, it's still a big challenge for companies to achieve.
Orad says that you can debate the pace of change, but that overall, companies are going to operate better when they use data to drive decisions. ''I think it's an interesting intellectual debate, but the direction is one direction. People who deploy this technology will provide better care, better service, hire better, promote employees and grow them better, have better marketing, better sales and be more cost effective,'' he said.
Orad and Glaser recognize that many acquisitions don't succeed, but they believe they are bringing together two like-minded companies that will have a combined ARR of $100 million and 700 employees.
As per Glacier, ''That's the icing on the cake, knowing that the cultures are so compatible, knowing that they work so well together, but it starts from a conviction that this advanced analytics can be operationalized throughout enterprises and [with] their customers. This is going to drive transformation inside our customers that's really great for them and turns them into data-driven companies.