Advertising Market Size, Share, Growth, Regional Segmentation, Trends and 2019-2025 Future Insights

By dipak |Email | Mar 7, 2019 | 2817 Views

Advertising is the process of making product and service known to the marketplace. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages.

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There are many major kinds of Advertising including TV Advertising, Newspaper & Magazine Advertising, Outdoors Advertising, Radio Advertising, Internet Advertising and Others. TV Advertising is mostly popular, with a market share nearly 46.72% in 2015.

The Advertising in China is mainly put on the industries, including Food & Beverage Industry, Vehicles Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods and Others. The Food & Beverage Industry is the most served, with a market share nearly 25.68% in 2015.

In 2018, the global Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Advertising development in United States, Europe and China.

The key players covered in this study

·         WPP

·         Omnicom Group

·         Dentsu Inc.

·         PublicisGroupe

·         IPG

·         Havas SA

·         Focus Media Group

·         AVIC Culture Co.,Ltd.

·         Guangdong Advertising Co., Ltd.

·         Bluefocus Communication Group Co., Ltd.

·         SiMei Media

·         Yinlimedia

·         Hunan TV and Broadcast Intermediary Co., Ltd.

·         Guangdong Guangzhou Daily Media Co., Ltd.

·         Beijing Bashi Media Co., Ltd.

·         Dahe Group

·         China Television Media

·         Spearhead Integrated Marketing

·         Communication Group

·         Shanghai Xinhua Media Co., Ltd.

·         Chengdu B-ray Media Co., Ltd.

Market segment by Type, the product can be split into

·         TV Advertising

·         Newspaper & Magazine Advertising

·         Outdoors Advertising

·         Radio Advertising

·         Internet Advertising

·         Others

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Market segment by Application, split into

·         Food & Beverage Industry

·         Vehicles Industry

·         Health and Medical Industry

·         Commercial and Personal Services

·         Consumer Goods

·         Others

Market segment by Regions/Countries, this report covers

·         United States

·         Europe

·         China

·         Japan

·         Southeast Asia

·         India

·         Central & South America

The study objectives of this report are:

·         To analyze global Advertising status, future forecast, growth opportunity, key market and key players.

·         To present the Advertising development in United States, Europe and China.

·         To strategically profile the key players and comprehensively analyze their development plan and strategies.

·         To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Advertising are as follows:

History Year: 2014-2018

Base Year: 2018

Estimated Year: 2019

Forecast Year 2019 to 2025

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Source: Market Survey