For delivering the millennial-friendly consumer-like feel to the applications of the enterprise, there are many organizations which are aligning their operating system and the processes (the majority of which are now software-based and data-driven), a feel-good factor to workflow models and an all-around millennial-friendly approach to the workplace.
These trends have meant that firms in many industries have had to re-engineer their office spaces and work systems to accommodate for hot desking, working from home, or creating flexible teams that work across cross-pollinating work matrices.
None of this happens without a whole of strategic management software underpinning what can often be quite complex for day to day work architectures. But that was just the millennial effect. What happens next generation starts to go to work?
Who is the generation Z?
Generation Z comes after the millennials and demographers typically use the mid1990s to mid2000s as starting birth years. Generation Z is said to see or feel no discernible distinction between their physical or digital live and that change has implications on two levels.
We know that Artificial Intelligence (AI) has experienced a history of past with massive advances in Machine Learning (ML) that drive Deep Learning (DL) frameworks inside new neural brain network and that needs to have happened, because computers need to get a lot more capable of reasoning, semantic contextual interpretation, and humanlike understanding. This is what the next generation wants.
On the other hand, it means that work experiences have to be more digital. You may have ordered a hamburger and coffee in McDonald's using a touchscreen with a contactless bank payment card, but to generation Z, that's just peanuts. These guys were born ready for smart home heating systems and electronic fridges that email us to tell us when the milk has gone off, they want a full-fledged electronic life.
The question we now face is, how should firms shape their software development strategies to accommodate for serving the generation Z?
What types of software application delivery will programmers need to be readying themselves for? What types of cloud network provisioning and planning need to be undertaken? What device use behavior types do we need to consider and whos going to go and get the vegan burritos from the organic food truck next lunchtime?
Six realities of gen Z life
The study offers six realities for the upcoming generation living in the 21st Century:
Emotion factor: Gen Z only finds the information useful if it engages emotions: 29% of generation prefer to be entertained by a company's online content, compared with 6% for baby boomers.
Openly honest: Gen Z says that honesty and openness are increasingly the currency of brands, meaning that 79% of Gen Z will trust a company more if the images that brand uses are not Photoshopped 84% of upcoming generation trust a company more if they use actual customers in their ads.
Social clout: Gen Z thinks that human relationship success will be determined by how good a catch everyone else thinks you are: 47% of gen Z believe their online reputation will determine their dating options.
Internet economics: Politicians will no longer be the only political leaders: 46% of gen Z believe that people who build/manage the Internet are more important than political leaders around the world.
Degrees of connectivity: Economic access will not depend on you having a formal education: 62% of gen Z would rather have unlimited access to the Internet and no college degree, rather than a college degree and no access to the Internet
Gig generation: Your career choices will be increasingly defined by economic independence: 63% of Gen Z said they would or possibly would start their own business.
Lessons for tomorrow
Looking at the types of change we see in our day to day use of technology in the generation Z era, there is clearly a need to fine-tune the frontend delivery experience of apps to adapt to some wide-ranging trends. Aspects such as social clout and influence might sound slightly flaky, but these are a real concern for the new generation and they will need to be reflected in some form in the way enterprise applications are developed going forward.
What matters now is that organizations in pretty much every vertical need to appreciate these shifts and so align an appropriate proportion of their future IT roadmap development effort to create the platforms of tomorrow.