Digital Analytics

Short Description

Genesys is seeking a Digital Analyst who has expert knowledge of Adobe or Google Analytics and Excel with the willingness to learn additional software systems.

Job Description

Responsibilities: 
  • Collect business requirements and ask probing questions to fully understand business needs and how they relate to key performance measurements 
  • Create, maintain, and interpret dashboards and reports, including long-term trends, campaign and/or page performance, and customer segments 
  • Own the content analytics function. Optimize current set-up and evaluate top content performance across Marketing key initiatives 
  • Use web analytics data to recognize patterns and trends to understand visitor behavior and identify improvement opportunities 
  • Monitor the integrity of all web analytics data, working with platform owners to correct data collection issues where necessary 
  • Share research findings and best practices across the digital team including customer insight, benchmarking, and industry updates 
  • Act as a key partner throughout various digital project lifecycles, consulting on success metrics and insights to shape project outcome and iterative improvements Drive insights by linking top of funnel-web and campaign activity with the bottom of funnel performance (Pipeline and bookings)

Qualifications:  
  • 3 - 5 years of digital marketing experience required 
  • Prior experience in the analysis of web analytics data 
  • Attention to detail in reporting and analysis required 
  • Expert knowledge of Adobe or Google Analytics and Excel with the willingness to learn additional software systems 
  • Understanding of GA backend data structure 
  • Ability to run fairly complex SQL queries (Multiple join queries) 
  • Experience with analyzing digital media, email, and CRM data a plus 
  • Marketing agency experience a plus 

Digital Analytics
Mid-Senior-level Information Technology | Technology | Information Full-time Analyst | Information Technology | Other | Engineering Data Analyst | Business Analyst
Genesys powers 25 billion of the world's best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in 100+ countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omni channel engagement, performing equally well across all channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering. Visit genesys.com.
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