Business Analyst

Short Description

American Express is looking for a Business Analyst Prior experience in online commerce analytics/marketing.

Job Description

In particular, the team will lead and provide support for the development of world-class personalization capabilities catering to all global markets. This would involve development & deployment of cutting edge Machine Learning/Data Science solutions which will be able to drive industry leading performance lifts. This will, in turn, require the candidate to exhibit a high level of expertise in data understanding through statistical analysis, decision support logic and data techniques. Colleague will drive improvements in generating data-driven actionable strategies to enable business growth initiatives

Purpose of the Role:
Lead and provide the support for the development of world-class personalization capabilities catering to all global markets through development & deployment of cutting edge Machine Learning/Data Science solutions which will be able to drive industry-leading performance lifts. 

  • Devise, design & develop cutting edge, customized machine learning algorithms
  • Leverage the power of closed loop through the Amex network to make offer targeting more intelligent and relevant
  • Innovate with a focus on developing newer and better approaches using big data & machine learning solution
  • Stay current in their field and up to date with the latest data science, machine learning, business statistics, algorithms and data mining practices
  • Understand and have a passion for trends in digital marketing, social, location and mobile-based marketing efforts

Critical Factors to Success:
  • Build cutting edge and customized Machine Learning/Artificial Intelligence algorithms to enhance modeling accuracy and efficiency 
  • Innovate modeling techniques and variable creation to solve business problems 
  • Support analytics across the lifecycle from pre-sales to attrition 

Past Experience: 
  • Knowledge and experience of statistical and analytical techniques is preferred. Competency in standard data mining and advanced deep learning techniques is also desirable e.g. Decision trees and Neural Networks 
  • Exposure to analysis/modeling of digital data is a plus. 
  • Practical coding experience with statistical analysis programming languages such as SQL, HIVE , Python and Pysprak. Knowledge/Exposure to Big data is again a plus. 
  • Prior experience in online commerce analytics/marketing is preferred. 

Academic Background: 
  • Bachelor's in Statistics/Mathematics/Economics/ Engineering with relevant experience of 0-3 years 
  • Post Graduate in Statistics/Mathematics/Economics/ Engineering/Management 

Functional Skills/Capabilities: 
  • Data Science/Machine Learning/Artificial Intelligence 
  • Expertise in Coding, Algorithm 
  • Unsupervised and supervised techniques: Active learning, transfer learning, neural models, Decision trees, reinforcement learning, graphical models, Gaussian processes, Bayesian models, map Reduce techniques 

Technical Skills/Capabilities: 
  • Analytics & Insights & Targeting 
  • R, Python, C, C++, Java, SAS, SQL 
  • Hive , Pyspark 
  • Advanced Statistical Techniques: Gini, Concordance, F-Score

Behavioral Skills/Capabilities: 
  • Enterprise Leadership Behaviors 
  • Set The Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective 
  • Bring Others With You: Build the Best Team, Seek & Provide Coaching Feedback, Make Collaboration Essential 
  • Do It The Right Way: Communicate Frequently, Candidly & Clearly, Make Decisions Quickly & Effectively, Live the Blue Box Values, Great Leadership Demands Courage 

Business Analyst
Mid-Senior-level Information Technology | Technology | Information Full-time Other | Engineering | Information Technology Business Analyst
American Express is a global service company, providing customers with exceptional access to products, insights and experiences that enrich lives and build business success.

Each day, American Express makes it easier, safer and more rewarding for consumers and businesses to purchase the things they need and for merchants to sell their goods and services. An engine of commerce, American Express provides innovative payment, travel and expense management solutions for individuals and businesses of all sizes. Most of all, we help our customers realize their dreams and aspirations through industry-leading benefits, access to unique experiences, business-building insights, and global customer care. We enable our customers to do and achieve more.