I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots. ...

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I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots.

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How is Marketing Automation a boon for enterprises?

By shiwaneeg |Email | May 8, 2018 | 12216 Views

Marketing automation is an amazing tool. It helps businesses grow. It allows businesses to run complex campaigns successfully efficiently and effectively. It also helps companies in connecting with each of their customers in a highly personalized way. This is quite difficult in executing manually. Marketing automation tools help in providing sales and marketing benefits to organizations.

Here are six reasons how marketing automation is a boon for enterprises: 

1. Productivity

The most important function of marketing automation is to simplify routine organizational and marketing tasks. Automation helps in eliminating repetitive manual processes by substituting automated solutions with the manual ones. This helps in increasing productivity, because then marketing department personnel will be able to focus more on tasks that require more keen manual monitoring.

2. Generating better leads

Customers are always interested in business via effective inbound lead generation or traditional advertising efforts. Marketing automation helps in reaching out right people at the right point in the sales funnel, usually when they have expressed an interest in our business for long enough. 

Then, the lead list the company should be working with is more targeted, and potentially useful with accurate information. Marketing automation solutions can help in generating more and better quality leads.

3.  Reduces marketing costs

Marketing automation are able to perform many crucial marketing tasks. So, companies are able to save huge money on their marketing budgets by investing it in other areas that could benefit from more resources.

4. Helps in online and offline marketing

Marketing automation helps in sending targeted online messages like emails, social media posts, etc. to customers. Marketing automation tools can send out a text, postcard, or phone call when a customer reaches a certain point in the sales funnel.

Marketing automation helps in handling how the marketing campaigns are implemented. It also helps in creating best content for marketing. This helps in ensuring that leads are driven and engaged with the right audience.

5. Customer retention

For a company to continually grow, there needs to be a proper balance between customer acquisition and retention. Marketing automation helps in retaining customers with the help of marketing intelligence. It provides relevant insights into customer intent. With this information, more and more companies are able to predict customer needs and decisions. This enables them to act accordingly on time.

6. Relationship marketing

Relationship marketing is a form of marketing with a focus on achieving high customer satisfaction scores, with better retention rates. 

Customers' bonding & strong relationships with a brand brings repetitive sales and word-of-mouth promotion. And, this acts as a powerful marketing tool. Marketing automation allow businesses to create a personalized relationship with every customer, every prospect, and every lead with relevant strategies. This includes lead qualification, nurturing, trigger campaigns, digital footprint analysis, lead scoring models, and sales and marketing alignment.

Source: HOB