I work at ValueFirst Digital Media Private Ltd. I am a Product Marketer in the Surbo Team. Surbo is Chatbot Generator Platform owned by Value First. ...
Full BioI work at ValueFirst Digital Media Private Ltd. I am a Product Marketer in the Surbo Team. Surbo is Chatbot Generator Platform owned by Value First.
Success story of Haptik
1059 days ago
Who is afraid of automation?
1059 days ago
What's happening in AI, Blockchain & IoT
1060 days ago
3 million at risk from the rise of robots
1060 days ago
5 ways Machine Learning can save your company from a security breach
1060 days ago
Google Course for IT beginners, certificate in 8 months: Enrollment starts on Coursera today, check details
37416 views
7 of the best chatbot building plaftorms out there
28887 views
'Star Wars' and the Future of Artificial Intelligence
27066 views
Could your job be taken over by Artificial Intelligence?
26970 views
Artificial Intelligence Timeline: Infographic
25167 views
Artificial Intelligence to change the way you travel
Artificial intelligence, machine learning, neural
networksâ??all these words are hogging business technology headlines. It fills
some with fear about robots taking over the world and others with promise that
life is going to get a whole lot simpler with technology enabling things like
never before. Even as the debate rages on about whether we are hurtling towards
a man-made crisis or bending the arc of future, chances are that you may have already
come in contact with it.
For internet businesses, especially travel e-commerce where
the cost of switching is almost next to nil given the customer has to only
browse from one app to the otherâ?? AI and its various off-shoots are going to be
even more critical. Choice is a beautiful thing but decision-making can often
be agonising, given the Goldilocks Effect of offerings that suit you just
right. So, the race is now on to deliver highly personalised and contextual
offers that will dramatically shape the way we will seek and select our travel
experiences.
Artificial intelligence is already starting to change how we
search for and book travel. These range from algorithms that are constantly
refining how options are ranked on your favourite travel website, to apps on
your mobile phone that consider past trips, sentiment shared (think of the
times you gave thumbs up, or reviews) and even volunteered information like
what you liked the most at your favourite bar.
Artificial intelligence also helps travel companies create
highly-tailored offers based on customersâ?? needs and preferences. Past
behaviours can obviously feed computers to predict future purchase actions. But
deep learning algorithms can help travel companies make the most out of their
customerâ??s online activities. Computers are now able to understand images, videos
and sounds, creating opportunities to better understand travellers.
Taking AI out of the labs and applying them for everyday
use-cases, travel-tech companies are using predictive analysis to find the
perfect flight by predicting fares to help consumers lock in that price rather
than watching flight prices fluctuate. Using analytics, AI is being deployed
for revenue management functions to help price hotel rooms and flights on the
fly and more efficiently to improve demand forecasting and boosting revenues
and profitability.
In todayâ??s always-on world, where you need to run business
staying agile at all times, it is critical to identify a platform where you can
serve great customer experience. There are multiple channels available,
therefore, opportunities to reach broad audiences are plenty. New digital
mediums like chatbots have opened up an advanced dimension taking the customer
experience to the next level.
Chatbots are already helping airlines and online travel tech
firms like MakeMyTrip handle some of the simpler customer transactions booking,
boarding passes, etc., so that human agents can focus on more complex
interactions. Further, customers are now being recommended flights, hotel and
holiday package based on their search history, booking behaviour, location and
user segments. On a similar note, travel companies have now begun using
voice-activated assistants (like Amazonâ??s Alexa in GoIbiboâ??s case) to offer hotel
search and book functions.
As AI-based services mature, they have the opportunity to
simplify and personalise the user experience throughout the travel lifecycle,
from facilitating searching and booking, to enhancing the user experience
during travel and, finally, collecting feedback post travel.
Artificial intelligence is changing the rules for the travel
industry and the ability to predict the behaviour of travellers will unlock new
revenue opportunities for travel players. This is just the beginning of
exciting change and the new artificial intelligence system is set to make
travel smarter at a pace not known before.